SentimentMetrics is a new site that mines huge numbers of weblogs for information about celebrities, trademarks etc. The information it generates is of use for marketers, public relations professionals and market researchers.

It uses a bespoke trainable web service from Scientio to determine the sentiment of each weblog about the trademark or celebrity, and aggregates these as a daily updated popularity measure.

The site is visually very compelling and full of features. We wish the site loads of luck.